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B2B Lead Generation

The right list, worked properly, turns into qualified leads.

Most outbound fails before the first call because the list is wrong. We define who you should be talking to, build and clean the data, and qualify prospects before they reach your team.

At a glance MANAGED
  • ▹
    ICP defined with youIndustries, company size, geography and titles
  • ▹
    Lists built & enrichedDirect dials and emails where available
  • ▹
    Cleaned before dialingDe-duplicated, with Do-Not-Call rules applied
  • ▹
    Qualified handoffOnly prospects that meet your criteria
What's included

From "who should we call?" to leads your team wants.

Lead generation covers the work before the meeting: targeting, data and qualification.

01

ICP definition

We work with you to pin down the industries, company sizes, regions and job titles that actually buy.

02

Data sourcing

Target accounts and contacts pulled from data providers and research, matched to your ICP.

03

List cleaning & enrichment

Duplicates removed, bad numbers flagged, and missing contact details filled where possible.

04

Phone qualification

SDRs confirm fit, need and timing in a live conversation, not a form fill.

05

Lead scoring

Each lead is tagged hot, warm or nurture so your team knows who to call first.

06

CRM handoff

Qualified leads land in your CRM with notes, recordings and next steps.

The process

How we generate leads.

01

Define the ICP

Firmographics, titles and the problem you solve, agreed in writing.

02

Build the data

Accounts and contacts sourced, enriched and de-duplicated.

03

Scrub & prep

Lists checked for Do-Not-Call compliance and against your existing customers.

04

Qualify by phone

SDRs confirm fit and interest against your criteria.

05

Hand off & refine

Leads go to your team; we tune the ICP on what converts.

A qualified lead

What "qualified" means here.

  • ✓Matches your ICP: industry, size and region
  • ✓Right title, or a confirmed path to the decision-maker
  • ✓Has the problem you solve, in their words
  • ✓Has a realistic timeline
  • ✓Agreed to a next step with your team
You decide

Your criteria, not ours.

  • ▹You approve the ICP before we build the list
  • ▹You set the qualification questions
  • ▹You tell us which leads were good
  • ▹We adjust targeting every week from that feedback
Questions

The straight answers.

Either. We can build lists from scratch, enrich a list you already have, or work your existing CRM records and aged leads.

No. We don't resell data. Lists are built for your campaign and used to have conversations on your behalf.

Bought leads are shared, stale and unqualified. Our leads come from live conversations with prospects who match the criteria you approved.

Related services

Works even better together.

Let's talk pipeline

Let's build your outbound campaign.

A 30-minute strategy call. We'll map your ideal customer, the titles to target, and what a campaign would look like for your business.

  • Your ICP and target titles, mapped
  • A first-draft script angle
  • A clear plan, with no obligation

Book a Strategy Call

We'll be in touch to set up a time. No spam, no obligation.

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