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Results

Results you can see, every week.

We won't borrow other companies' numbers or promise results before we've called your market. Here's exactly what we measure, how we report it, and how a campaign is planned.

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Case studies are published with client permission. As campaigns build history, we'll share named and anonymized results here. Until then, everything below is labeled as a sample or an example.
What we report

The full funnel, from first dial to booked meeting.

Every week: the numbers, the recordings, and what we're changing to improve them.

Dials & connects
Volume and connect rate by list and time of day
Decision-maker conversations
Real conversations with the right title
Qualified opportunities
Measured against your criteria, not ours
Appointments booked
With notes and recordings attached
Show rate
Reminders and no-show follow-up included
Pipeline & revenue
Downstream opportunities, where you share them
Weekly report · sampleWK 03
15%
Connect rate
12
Meetings booked
83%
Show rate

Disposition breakdown

No answer / VM72%
Gatekeeper9%
Not interested8%
Call back later5%
Qualified4%
Bad data2%
SAMPLE REPORT · ILLUSTRATIVE NUMBERS, NOT CLIENT RESULTS
Example campaign plans

How campaigns are planned, by industry.

Worked examples of the targeting, angle and qualification we'd build.

Example · Mortgage & Real Estate

Loan officer, two-state footprint

Goal: Book weekly intro meetings with agents who don't yet have a go-to lender.

Who we target
Buyer-side agents with recent closings in the LO's target zip codes.
The angle
Fast pre-approvals and a named point of contact who picks up the phone on weekends.
What counts as qualified
Active agent, closed deals in the last 6 months, open to adding a lender partner.
The handoff
A 20-minute intro call on the LO's calendar, with the agent's volume and price range noted.
Example · Business Lending & Financial Services

Equipment finance broker

Goal: Book consults with construction owners planning equipment purchases this season.

Who we target
Owners of excavation and site-work companies with 3+ years in business.
The angle
Seasonal fleet expansion and preserving cash for payroll during slow months.
What counts as qualified
Planning a purchase within 90 days, revenue in range, owner on the call.
The handoff
Consult booked with the broker, equipment type, estimated amount and timeline noted.
Example · Home Services

Commercial roofing contractor, Texas

Goal: Book bid meetings with commercial property decision-makers, so the owner stops spending evenings cold calling.

Who we target
Property managers, facility directors and asset managers at commercial and multifamily properties within the service area.
The angle
Pre-storm-season inspections and maintenance agreements, an easy "yes" before a big project.
What counts as qualified
Manages a building in the service area, roof is 10+ years old or recently damaged, and they're the person who approves vendors.
The handoff
Site walk booked on the owner's calendar, with property details, roof history and call recording in the CRM.
Example · B2B Professional Services

Managed IT provider, Midwest

Goal: Book discovery calls with growing companies that have outgrown their "IT guy."

Who we target
Owners and operations leaders at 20–150 employee companies in professional and medical offices.
The angle
Security and downtime risk as the company grows, plus a free network assessment as the next step.
What counts as qualified
20+ employees, no internal IT team or an overloaded one, decision-maker on the call.
The handoff
Assessment call on the account executive's calendar with current setup and pain points noted.
Example · SaaS & Technology

Field-service scheduling software

Goal: Book demos with service companies still scheduling on whiteboards and spreadsheets.

Who we target
Owners and operations managers at HVAC, plumbing and electrical companies with 10–75 technicians.
The angle
Hours lost each week to dispatch and rescheduling, plus missed jobs from double-booking.
What counts as qualified
10+ techs, no dedicated scheduling software, decision-maker or ops lead on the call.
The handoff
Demo booked with the AE, with fleet size, current tools and top scheduling pain noted.
Let's talk pipeline

Let's build your outbound campaign.

A 30-minute strategy call. We'll map your ideal customer, the titles to target, and what a campaign would look like for your business.

  • Your ICP and target titles, mapped
  • A first-draft script angle
  • A clear plan, with no obligation

Book a Strategy Call

We'll be in touch to set up a time. No spam, no obligation.

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